The view from the Shard is Western Europe’s tallest building. So the launch site had to have a premium high tech feel built in HTML 5. That’s why we created a virtual  “elevator to the top” simulation that gives you the feeling of what it’s like to ascend 72 floors and 800 feet (twice as high as the London Eye). The use of dynamic, panoramic photography helps bring the incredible viewing experience to life in a minimal stylish way.