This video microsite allows you to test various pieces of aerodynamic kit with an Olympic cyclist. Select any piece of aero kit from the tool bar below and see the effect that it has on his drag coefficiency.

If you click on the aero helmet it appears on the man’s head. He explains that the sleek design of the helmet improves his efficiency. Just like the revolutionary new head design of the Philips Arcitec. The triple track head system is 50% more efficient than a conventional shaver.

Click on the aero wheels and he explains that the aero wheels slice through the air creating virtually no drag at all. The Arcitec’s razor blades also slice through your beard in an effortless manner thanks to the revolutionary automatic blade sharpening technology.