KIA Australian Open (AO) sponsorship

ACES FOR OCEANS is a TikTok/Insta AR game that enables tennis fans to use the accelerometer in their phones to serve an ace with a little coaching from Nadal.

What makes this game so cool is that the players’ actions in the game have an ‘ace’ impact in the real world. With every ace served, KIA turn ocean plastics into Rafa branded, recycled tennis gear, for disadvantaged tennis players.

During the AO Championship - for every Ace Nadal serves KIA will recycle 100 tonnes of ocean plastic, turning it into Rafa recycled tennis gear…

IMPACT: 100,000s of tonnes of ocean plastic turned into Rafa AO Tennis gear. Millions of engagements and disadvantaged kids playing tennis - KIA ‘Movement that inspires’

There’s also the ‘Movement that Inspires’ brand film

#AcesforOceans