TRAVEL YOURSELF INTERESTING

This is a campaign that I co-wrote and directed. Working closely with Youtube and Facebook we developed executions that were specific to certain times of day, 'Friday night surfers' for instance. This is a tongue in cheek dig at the digital age, mocking people for experiencing things via Youtube and Facebook instead of 'Traveling Themselves Interesting'.

THE IMPACT: +43% sales 14.2M views 36% organic engagement

FILM 1) Youtube, mocking 'lunchtime surfers.'

FILM 2) News site execution, mocking 'news junkies'.

FILM 3) Facebook newsfeed, mocking 'duckface posts'.