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SIMON PARKIN

CREATIVE DIRECTOR

  • ABOUT
  • WORK

Expedia TV/Social - CANNES LIONS

TRAVEL YOURSELF INTERESTING

This is a campaign that I co-wrote and directed. Working closely with Youtube and Facebook we developed executions that were specific to certain times of day, 'Friday night surfers' for instance. This is a tongue in cheek dig at the digital age, mocking people for experiencing things via Youtube and Facebook instead of 'Traveling Themselves Interesting'.

FILM 1) Youtube, mocking 'lunchtime surfers.'

FILM 2) News site execution, mocking 'news junkies'.

FILM 3) Facebook newsfeed, mocking 'duckface posts'.