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SIMON PARKIN

CREATIVE DIRECTOR

  • ABOUT
  • WORK

Expedia TV/Social - CANNES LIONS

TRAVEL YOURSELF INTERESTING

This is a campaign that I co-wrote and directed. Working closely with Youtube and Facebook we developed executions that were specific to certain times of day, 'Friday night surfers' for instance. This is a tongue in cheek dig at the digital age, mocking people for experiencing things via Youtube and Facebook instead of 'Traveling Themselves Interesting'. 

FILM 1: Mocking 'lunchtime surfers' Youtube.

FILM 2: Music search, mocking 'autotune halfwits'.

FILM 3: Mocking 'weekend wasters' Facebook.