TRAVEL YOURSELF INTERESTING

This is a campaign that I co-wrote and directed. Working closely with Youtube and Facebook we developed executions that were specific to certain times of day, 'Friday night surfers' for instance. This is a tongue in cheek dig at the digital age, mocking people for experiencing things via Youtube and Facebook instead of 'Traveling Themselves Interesting'. 

THE IMPACT: +43% sales 14.2M views 36% organic engagement

FILM 1) Youtube mocking 'Friday night surfers'.

FILM 2) Facebook newsfeed 'Like button mocking'.

FILM 3) Youtube, 'music searches' execution.

FILM 4) Mocking 'lame status updates' Facebook.

FILM 5) Youtube mocking 'late night surfers'